Once you start building your website, you’ll want to start to improve traffic from day one. The more traffic you get to your website the more sales you’re going to make. It’s almost just a number’s game when you think about it. You know that adding relevant content, using effective SEO practices, and promoting your content are good ways to get more traffic.
Another way to expand your audience and get more traffic is by other people sharing your content with their followers, friends, and acquaintances. Most people aren’t going to grab your URL and share it even if they love your content. But, if you ask them to share, and make it easy for them to share, they’re more likely to do it.
Social share buttons improve traffic because:
Their Friends Trust Them
Your audience has family and friends that trust them more than they trust you. When they share your content their family and friends will be more likely to click through and read the content than when you share it.
In Bound Links Add Up
When the search engines “rank” your site or list it they use many different criteria to determine if your content is useful or not. One criterion is how many people share the content from your site due to enjoying it.
Your Content Can “Go Viral”
When other people love your content it’s more likely to go viral due to many people sharing it than from promoting it via advertisements. When content goes viral that means you get a lot more than the normal amount of interest. Improving traffic with viral content is an amazing adventure that anyone can do with proper content marketing planning and promotion.
Adding social share buttons is a great way to get your audience to help you share your information. This is probably the simplest thing you can do to help increase traffic to your website since it’s just a plugin and will take only a few moments to accomplish.
You can use social share buttons included with Yoast SEO and other SEO software. But, aside from merely adding generic share buttons, try adding functionality like Click to Tweet technology and other technology that helps your visitors share your content with others in a more specific way.
Choose social share buttons that fit the branding of and boost the visual appeal of your website. These buttons are well known at this point, and people will be looking for them because it’s faster in their minds than grabbing your URL to share. Don’t skip adding this simple functionality to your website to make the most of the traffic you get. Many studies show a big increase in shares once social sharing buttons are added, but also consider adding that information to your CTAs to increase sharing.