If you haven’t seen a theme yet in most of our blog posts regarding how to generate more traffic, you should. After all, generating traffic using content is the main point of content marketing. Improving your traffic involves creating more relevant content for your audience designed to help you meet your goals and to serve your audience by providing value and usefulness. When you create more content you accomplish also creating more traffic, if it’s the right type of content for your ideal audience.
The right content helps search engines direct your audience to your information. (Hint: Remember to use on-page SEO tips you learned about before.)
The best way to use this method for generating more content is to set up interviews with several industry thought-leaders via audio or video. You can use software like Audacity to record podcast-like, or you can use software like Zoom.us to record both video and audio, kind of like a webinar. In fact, you could also invite an audience to watch the interview live, which can make for a great list builder!
If your interviewee will agree to video, this gives you more opportunities to repurpose the content into new formats for different uses. If you let them have a copy of it, it’s win-win all the way around. This is the type of content you can create from interviews.
You can use it first as a live webinar and allow guests to ask questions and participate. This can be a great list builder for both you and the interviewee. You can also promote the webinar in advance, asking for questions on social media. Ask your guest to promote it too and you’ll both benefit from adding to your lists.
Turn the live webinar into a YouTube video. Edit it for content so that it’s not too long. In some cases, you might be able to break up the video into more than one YouTube video giving you even more content to market to your audience and thus generating even more traffic with this one piece of content.
Transcribe the video and turn it into a report, eBook, or case study. Use it as a list builder, add to your membership website, or turn it into a book and sell it. Combine it with other information to make more epic content. You may get even more ideas from the transcript. For example, there may be things mentioned but not fully explained that you can add to making the content more in-depth.
Take quotes from the interview and turn them into memes, infographics, and valuable information to share with your audience. When you collect a lot of data, that information can be formed into all sorts of content that gets your audience’s attention. Grab out a quote, create a meme using software like Canva.com or by hiring a graphic designer, share it on social media, and link to other content like it.
Develop New Content
From the information you get from the interview, you can also create brand new content. Any question your audience asks can be used to create a new blog post even if you don’t talk about what the interviewee said.
As you can see, you can reuse the content you develop from interviewing industry leaders, movers and shakers, and influencers within your industry. This is a great way to capture the ‘Oprah Effect’ too. The more you talk to the experts, the more your audience will see you as an expert.