One of the simplest tips for getting more traffic is to add new content regularly. When it comes to your website, adding new content – at least weekly – to continue to not only help the search engines index and rank your website but to keep your readers’ attention.
Search engines will not index all your website unless your website appears active. The way you ensure your website is active is by creating activity. Publishing and scheduling content on a regular basis is one way to do that.
However, in your quest to be prolific and get more traffic with new content, be aware that you should not add just any type of content. You’ll want to make sure you add relevant content that speaks to your audience at the point they’re in during their buying journey. Buyer intent is one of the most important factors you can look at as you create new content and develop your calls to action. That is far more important than just adding a lot of content.
To ensure that the content you publish is effective at traffic generation, you’ll want to know why you’re adding it, which audience member the content is created for, where they are in their buying journey, and what the call to action is for any piece of content.
To build more traffic with content, you’ll want to make sure your content is:
Relevant & Informative
Create content for a specific person at one particular place in the buyer’s journey. It can help to create client avatars so you can look at that information as you plan and craft the content.
Actionable & Usable
Always include a Call to Action (CTA) in every piece of content you publish, whether it’s “share,” “buy,” or “something else.” You need to let them know what to do next.
Visual & Valuable
While the search engines might not care much about the way your site looks, your customers do. Show your value by making your website and the content on it professional looking and branded as well as problem-solving.
Include content that is relevant for right now using industry news or current events to help you. Mixing timely content in with evergreen content is going to get a lot of traction.
Optimized for SEO
Remember, every single page of your site needs search engine optimization. It’s such a simple thing to do and makes a lot of difference in the traffic you receive.
To discover new ideas so that you can generate content regularly for your audience study your audience more, study your competition more, and keep up to date on the industry you’re in. Communicate more with your audience so that you really know them and create and buy content knowing exactly what they want and need.